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by Lani Muelrath, M.A.
 Pardon my French, but this kind of stuff really fries me bucket.
Because it hurts YOU, and it is so unnecessary.
Do celebrities really have "better information" when it comes to fitness? Or is that just fitness marketing bs?
As you can imagine, I get ALL kinds of fitness related emails.
From the pros.
The tried and trusted, educated sources.
The bogus wanna be's.
And all points in between.
And of course, amidst all of it, lots of hype, hype, hype.
Don't get me started. I'll try to stick to the specific example here.
The Fitness BS e-mail I Got Today
What's got my goat today is a prominent message (restated: emotional hook) in an email I just received from a "trainer to celebrities" fitness expert.
This person has a long list of credentials, and is no doubt quite qualified in a number of areas of health and well-being.
But the hype here stopped me short. Can you hear it? Listen:
"Celebrities are not more beautiful than you or I. It's just that they have access to far better information."
Do you hear what this is saying? The implication is that "you darn better get this 'better' information (and only I have it!) or you'll never win at fitness, fat loss, weight loss, and all of your other weight goals will be impossible to meet.
I Beg To Differ
B.S. "Better information"? Excellent information about health, fitness, weight loss, and well-being is all over the place. There is no special "Academy of Health Information Only Accessible By The Rich And Famous" that we darn better drum up the money to access or just drown in a big pool of "loser".
Secrets to success aren't really "secrets" in the classic sense of being hidden, but rather important keys for unlocking potential. Hiring a coach to help me move forward is simply smart action, but don't hook my fear of failure by parading elitist language.
So Just What IS The "Celebrity Advantage"???
What is the "celebrity" fitness advantage? And how can you get it?
It's not "better information". We're just led to believe that by "celebrity trainers".
Rather, celebrities have, when it comes to weight loss, fitness, and beauty:
1. A compelling reason to stay fit. Their livelihood - more often than not - depends on it.
2. Trainers, nutritionists, and sometimes even shoppers and cooks. Granted, they invest heavily in this. All because of #1.
The Nugget In The Fools Gold
 There are always some gems to harvest among the fool's gold and let me show you where you'll find it here.
A compelling reason for success is your #1 fitness success tool.
Once armed with that, find a coach who you trust in whom you can invest that will help you move your goals forward and coach you on the tools to get you there.
I believe in coaching big time, always work with one or more myself, whether in fitness or business. Every dollar well spent because it moves my dreams, vision, and goals forward.
But it is the coaching and support and application expertise that are the real gems. This "celebrity trainer" could have sold their program well on this alone. It was the underhanded "better information" that hits below the belt.
Find YOUR compelling reason for health, fitness, or weight loss. Let it inspire, motivate, and give meaning to your mission.
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Jumpstart McBooty Call Wednesday, July 14!
* How to dramatically improve your health and energy literally overnight
* The top foods that could be making your body hold
onto weight and even cause cravings
* How to turn up the volume on your workouts to accelerate your results
Are you plagued
by extra lbs and inches that sap your energy, undermine your confidence
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#5: Topless Muffins #6: Thigh Warriors;
#7: Kickstand Curls; and #8: Hot Seat!
Countdown to next session: August 22 - October 17, 2010
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ISSN: 191-5737
July 15, 2010
Vol. 3, Issue 19
FitDream Ezine e-magazine is published weekly. You are on our list because
you signed up for one of our programs. To change subscription, see link
at end of email.
Lani's Healthy Living Column
Lani's Fitness Expert Column at
about Lani
Award winning fitness expert Lani Muelrath,
M.A., "The Fitness DreamMaker" is dynamic coach and vivacious
speaker
with some impressive credentials in the realm of exercise, health, and
weight loss.
Her signature system of dietary plan, targeted
body shapers, and mindset for mastery is a match made in heaven for
busy women looking for a no-nonsense, surefire solution to their weight
and energy problems.
With over 30 years of experience as a teacher,
coach, and trainer, Lani
is a Guest Lecturer in Kinesiology
at San Francisco State
University,
and is recipient of the Golden Apple Award for Excellence in
Instruction. She created and starred in her own CBS TV show, and is the
Healthy Living Examiner at examiner. com. Lani
is also the Fitness Expert for Dr.
John
McDougall's Health and Medical
Center.
She is
renowned for her compassionate and knowledgeable approach
combined with expertise, and maintains multiple credentials and
certifications in physical
fitness and exercise disciplines. Her Fit Quickies(TM),
targeted
body shapers for people on the go, have just exploded on the
marketplace.
Lani overcame her own lifetime struggle with weight over 12 years ago
when she lost 50 lbs, which she has maintained easily with the tools
that she now coaches other women to be successful with weight loss, body
shaping, and health.
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Hope you're keeping cool! It's roasty
here in my neck of the woods. We're off to a picnic in the park today
to make chores down the hill a bit more festive. Remember the old Robin Hood movie with Errol Flynn? The park where that was filmed is where we'll be chowing down on our bean tostada take-out. Join us?
